31 Impressive Web Design Statistics to Boost Your Conversions in 2022
Whether you’re looking to design a new or fix up the old business website, take a moment to read these web design statistics. The latest data shows that investing in web design is beneficial for your brand, revenue, and business.
After all, by now, everyone knows that investing $1 in website design will return $100. However, this is just one of the reasons the web design industry is flourishing.
Keep reading to see what you should focus on when it comes to web design and development.
Top Website Design Statistics (Editor’s Choice)
It takes about 50 milliseconds for a person to form an opinion about a website.
About 38% of users stop engaging with a website that has an unattractive layout.
The job market for web designers is expected to grow 15% by 2026.
A seamless experience across all devices is important to 83% of internet users.
Internet users are 5 times more likely to abandon a website that’s not mobile-friendly.
About 57% of internet users claim they won’t recommend a business with a website that’s poorly designed for mobile.
A total of 94% of first impressions are based on web design.
73.1% of web designers claim that non-responsive design is the top reason visitors leave.
General Web Design Statistics
More and more websites come online each second, and the competition among online businesses is high. Still, many established organizations know that the key to keeping the brand alive is in web design. This, and many other factors, will keep the overall web design market thriving.
1. There are more than 1.8 billion websites online.
At the moment, there are 1.8 billion websites out there, according to web development statistics. One new website comes online every second. Even though not all of them remain active, there’s still so much competition to beat. A powerful web design can help with standing out in the crowd.
2. It takes about 50 milliseconds for a person to form an opinion about a website.
Internet users don’t take much to create an opinion about a website, according to website design statistics. They take 50 milliseconds, to be exact. The opinion they create during this time will determine whether they like the site and the brand or they’d rather leave.
3. Website visitors spend about 5.94 seconds looking at the site’s main image.
If the website visitors decide to stay, they’ll take about 5.94 seconds to look at the website’s main image. They’ll also take 6.48 seconds to look at the logo and 5.59 to check out the written content, according to website design facts.
4. However, visitors never see about 69% of website content.
Interestingly, most website visitors never see 69% of the content. When this issue occurs, it usually means something is wrong with the navigation bar or there’s too much irrelevant content. Luckily, both issues are easy to fix.
5. About 38% of users stop engaging with a website that has an unattractive layout.
User experience is so important that 38% of website visitors stop interacting with the site if it has an unattractive layout, according to website design stats. This is why creating an aesthetically pleasing platform is a top priority.
6. Overall, 73% of companies invest in web design to stand out in the crowd.
Top-performing companies understand the power of great design and how it helps them beat the competition. This is why 73% of them invest in a design that boosts their recognition and makes them different, web design facts show. What’s more, design-driven organizations are more likely to exceed their business goals.
Brief Info About the Web Design Industry
The web design industry is on the rise, especially since many businesses moved their operations online when the pandemic started. In addition, web designers are paid well; they also enjoy a great career with the freedom to choose clients.
7. The job market for web designers is expected to grow 15% by 2026.
When it comes to the job market in the web design sector, it’s expected to grow by 15% by 2026. This shows that web design is a lucrative career and could easily be among the top-paying jobs since the web design industry will grow in the future.
8. The average annual salary of a web designer in the US is $61,282.
At the moment, there are about 60,010 web designers in the US, and their average annual salary is around $61,282, while their starting salary is usually around $45,000. Still, women in this industry earn 95% of what men do.
9. When it comes to web design demographics, 58.3% are men.
There are 58.3% men in the industry and 36.5% of women. Demographics data also shows that the average age of employed web designers is 37. Additionally, the most common ethnicity is White, and they’re more likely to work in the public sector.
10. What’s more, the website builder software market will also grow by 9% CAGR from 2020 to 2026.
Website design industry statistics also show that the website builder software market will grow by about 9% CAGR from 2020 to 2026. Overall, the market is expected to reach about $13,600 million by 2026.
The top market players are Squarespace, WIX, Yola, Zoho, Shopify, and others. North America will lead the website builder software market growth for the forecasted period.
Crucial Mobile Web Design Statistics
Since more internet users come from their mobile devices ,businesses must focus on mobile-friendly platforms. The data is clear - more than 60% of organizations that do see an increase in sales.
11. About 54.8% of global internet traffic comes from mobile phones.
When it comes to mobile website traffic, in the first quarter of 2021, mobile traffic accounted for 54.8% of global internet traffic. Since mobile keeps about 50% of the total traffic, it’s essential to focus on the importance of website design for mobile devices to stay on top of the competition.
12. A seamless experience across all devices is important to 83% of internet users.
Today’s website visitors are utilizing multiple devices to browse the web. This is why 83% of them claim that having a seamless experience on all devices is crucial. However, design stats show that “seamless” does not equal “same.” Internet users want to feel free to continue what they are doing without interruption, even if they switch devices.
13. About 40% of internet users will switch to a different search result if the first one isn’t mobile-friendly.
People spend a lot of time on their phones each day. This is why they’re used to mobile-friendly websites. However, 40% of internet users will move to a second search result if the first one isn’t optimized for mobile.
14. About 74% of internet users are likely to return to a mobile-friendly website.
Mobile-friendly website statistics additionally show that 74% of internet users will return to a mobile-friendly website. Based on this number, it’s crucial to have a website designed and optimized for both desktop and mobile devices.
15. On the other hand, internet users are 5 times more likely to stop what they’re doing on a website that’s not mobile-friendly.
(Search Engine Watch)
When it comes to platforms that are not mobile-friendly, visitors are 5 times more likely to quit their actions on those websites, according to web design stats. Another 79% will look for another website to fulfill their needs.
16. Additionally, 57% of internet users claim they won’t recommend a business with a website that’s poorly designed for mobile.
Word of mouth is one of the best advertisements, and website design has a lot to do with it. About 57% of internet users say they won’t recommend a business with a poorly optimized website for mobile, according to the latest web design trends.
17. Also, 85% of adults believe that a mobile version of the website should be as good or better than the desktop one.
Nowadays, companies should focus on keeping their websites beautiful and responsive. Still, 85% of internet users believe that a company should focus on creating a better website for mobile users - or at least keep the same quality as they have for desktops.
18. About 72% of consumers want companies to have mobile-friendly websites.
(Search Engine Watch)
Responsive web design stats also show that 72% of consumers want mobile-friendly websites. They’re more likely to enjoy browsing and completing a purchase. Additionally, they’ll be more annoyed if the website is not mobile-friendly.
19. What’s more, 68% of companies that developed a mobile-first website saw an increase in sales.
This kind of customer behavior might be the reason 68% of companies that focused on creating mobile-first websites saw a boost in sales. Additionally, 62% of businesses increased sales by creating responsive mobile platforms for their websites.
Powerful Web Design and Branding Facts
Web design is also crucial for brand awareness. By implementing the brand’s color, companies can increase brand recognition and leave a better first impression on their new visitors. Additionally, they’ll show they care about their customers and increase business credibility.
20. A total of 94% of first impressions are based on web design.
When it comes to first impressions, a total of 94% are based on web design. Also, statistics on the first impression about a website show that a first impression has a lasting effect on the customers and can easily determine whether they’ll become loyal to the brand.
21. A total of 88% of online customers won’t return to a website after having a poor experience.
Brands need loyal customers. Unfortunately, 88% of online consumers won’t come back to a website after they’ve had a poor user experience. What’s more, according to 2021 web design statistics, 72% of customers will share their good experiences with another 6 people. Another 13% will speak about their bad experience with about 15 people.
22. Website design is a crucial factor in determining business’s credibility for 48% of users.
Psychologically speaking, people love to see pretty things. This might be why a total of 48% of people claim that web design is a crucial factor that helps them decide on the business's credibility.
23. A color theme improves website recognition by 80%.
The importance of website design and color is best seen in the numbers. Using the brand’s color theme across the website boosts brand and website recognition by 80%, especially if the color palette is different from the competitor’s one.
24. About 86% of people that land on the company’s website want to read more about its products and services.
(Fabrizio Van Marciano)
A total of 86% of people that visit a company’s website wish to read more about the products and services that the company offers. Statistics on website first impression show that this information should be readily available to all. Furthermore, contact information is important for 64% of visitors, while 52% wish to read more about the company.
Important UX Statistics
Non-responsive web design remains among the top reasons people would leave a website. However, there’s more to consider. Visitors also expect websites to load faster than two seconds. They also wish to see all the necessary info about the company’s products right off the bat.
25. A total of 73.1% of web designers claim that non-responsive design is the top reason visitors leave.
When it comes to responsive web design, 73.1% of web design experts claim that non-responsive platforms are the main reason people leave. According to user experience statistics, slow load time, bad navigation, and poor content structure are other reasons.
26. In addition, if the website lacks contact information, 44% of visitors will leave.
Still, if the company’s website lacks contact information, about 44% of visitors will leave. The latest info about the UX also points out that 39% of users will leave if images take too long to load, and 38% will abandon the site if it doesn’t produce attractive content and layout.
27. Still, only 11.8% of websites have responsive designs.
Unfortunately, 2021 web design trends and data show that only 11.8% of websites are responsive. Since most internet users desire a website that’ll react well on all devices, improving website responsiveness means getting ahead of the competition.
28. Overall, 47% of people expect the websites to load in two seconds or less.
Regarding website speed, 47% of internet users expect the websites to load in two seconds or less. Additionally, statistics on website load time show that the increase of a site’s loading speed from 8 to two seconds also increases conversion rate by up to 74%.
29. Investing in UX design provides 9,900% ROI.
One of the most interesting facts about web design is that investing in UX provides 9,900% ROI. This means that for every $1 invested, organizations receive $100 in revenue. Even though the cost of web design might be high, it’s definitely worth investing in.
30. A well-designed UI increases website conversion rates up to 200%.
User experience and UI are crucial for increasing sales. So much so that a well-designed UI increases conversion rate by up to 200%. What’s more, a better UX design boosts conversion rates up to 400%.
31. What’s more, 54% of internet users claim they prefer a personal online experience.
(Website Builder Expert)
Besides excellent UI that provides the ultimate UX, personalization is also important. About 54% of internet users claim they prefer a personalized experience over a generic one. Customers require a more individual approach and want to feel valued.
These web design statistics show just how important web design is for retaining customers, increasing their loyalty, and boosting brand awareness. However, many companies still lose their focus when it comes to upgrading the functionality of their platform.
Web design requires that organizations work on loading speed, images, color, and most importantly - create a mobile-friendly website or app.
It might seem complicated and costly to provide all this to customers, but the ROI can be immense.
Why is web design important?
There are many reasons web design is crucial today. Primarily, a well-designed website represents the brand in a unique light, which helps increase brand awareness. What’s more, it shows that the company is looking to make a great first impression on its customers.
Additionally, it helps with leads generation and conversions, which automatically bring higher revenue. However, the most crucial aspect of a well-designed website is that it provides a good user experience and shows that the organization thinks about its website visitors.
What makes a good web design?
A website should always fulfill the basic intended functions, which are related to conveying the message and keeping the visitors engaged. Still, there are many things to factor in when it comes to good web design.
A well-designed website is fast, with easy navigation so that visitors can instantly find what they’re looking for. It may also contain additional sections where users are prompted to make a certain action. Additionally, a well-designed website follows certain rules when it comes to content, reading patterns, and visual hierarchy and layouts.
Is web design in demand?
Ever since the pandemic started, many businesses realized that they must turn to their online presence to keep the revenue flowing. With this, website development and design became highly requested services across the globe.
This makes web design a good career to pursue since it’s among the top-paying jobs. What’s more, according to the US Bureau of Labor and web design statistics, the job market for web designers is expected to grow 15% by 2026.