27 Powerful Branding Facts You Can’t Unsee in 2022
Branding facts show that branding is crucial for both B2B and B2C organizations. However, successful branding is more than just the use of color on a website. Today, customers know their worth and prefer brands that can offer better support and a personalized experience.
What’s more, if you’re looking to boost your ROI, increasing brand awareness is one way to do it.
Keep reading to see what these brand stats have to teach you.
Branding Statistics (Editor’s Choice)
About 16% of people follow a brand on social media because they like it.
Out of the top 100 brands, 33% have logos that include the color blue.
Complete transparency of a brand is vital to 94% of consumers.
A total of 89% of experienced marketers believe brand awareness is crucial.
Brand loyalty is worth 10x more than a single purchase.
Overall, 89% of marketers use Facebook for branding.
Employees have 10x more followers than the company’s social media profiles.
Brand messages are re-shared 24x more when the employee distributed them.
Branding Facts to Get You Thinking
Establishing a brand might sound like a challenge. However, it’s more than just a name, logo, and color, even though those are the essence. Still, being an established brand means higher ROI, more sales, and more loyal customers.
1. It only takes 10 seconds for a consumer to form the first impression about a logo.
Consumers take only 10 seconds to form an opinion about a logo. Additionally, it takes them about 5 to 7 seconds to recognize it once they see it again, facts about branding show.
2. In total, 90% of purchasing decisions are made subconsciously.
Everyone knows that people buy based on emotion. What’s more, about 90% of shopping decisions are made subconsciously. This only shows how beneficial it is to evoke a positive emotion with a brand.
3. About 16% of people follow a brand on social media because they like it.
When people decide to click the Follow button on a brand’s profile, they’ll likely do it because they love the store. At least that’s what 16% of people said. Brand consistency on social media is crucial for 15% of people since they follow brands to receive notifications about special offers and deals.
4. Still, 45% of them will unfollow a brand because of too much self-promotion.
Still, 45% of customers will unfollow a brand's social media profiles if it self-promotes too much. Another 34% stated they’ll unfollow a brand if it uses automatic messages. For example, if they instantly greet the customers in private messages as soon as they follow the account.
5. Overall, brand consistency contributes to a 23% of revenue increase.
Interesting facts about branding show that brand consistency provides a 23% of revenue increase. Brands that are present are better at engaging their audience and have better brand recognition and visibility.
6. A signature color increases brand recognition by 80%.
Another thing that helps with brand recognition is color. So much so that using signature colors increases brand recognition by 80%. Think Starbucks and its famous green logo.
7. Out of the top 100 brands, 33% have logos that include the color blue.
When it comes to colors, top branding statistics show that 33% of top 100 global brands use blue. Blue evokes calmness and is viewed as peaceful, secure, and orderly. This color is also related to stability and reliability.
8. A total of 73% of consumers love brands that personalize their shopping experience.
Customers always need more, and personalization has been the key in providing the service in the last couple of years. Overall, about 73% of consumers say they love a brand that personalized their approach. According to branding statistics, customized emails and special deals are the right way to go.
9. Overall, 72% of brand names are made-up words or acronyms.
A business’ name is an essential aspect of its brand. However, the latest data shows that 72% of brand names are actually words that don’t exist. Acronyms are also often used, as brands try to be memorable and unique with their business names.
Branding Statistics in 2021
Successful branding also means that the customer will remain loyal and return to purchase the product or service. To achieve this, brands should offer excellent customer support and remain transparent.
10. Complete transparency of a brand is important to 94% of consumers.
One of the latest studies on customer behavior showed that about 94% of customers are likely to be loyal to a transparent brand. It seems that honesty is the best approach, after all, according to brand statistics.
11. Overall, 89% of marketers use Facebook for branding.
Facebook is the favorite marketing channel for 89% of marketers. It’s also handy when it comes to successful branding, branding stats show. It’s no wonder since Facebook is one of the most used global social media platforms, and about 66% of users love following a brand there.
12. What’s more, 89 % of experienced marketers believe branding is crucial for growth.
(Content Marketing Institute)
Overall, 89% of marketing experts believe that branding is the key and the most important goal. Additional 85% focus on sales. Even though brand awareness is still the top goal, statistics about branding also show that lead generation is important to 80% of marketers.
13. When it comes to design, 45% of customers expect it to be high-end.
The fact remains that customers love a pretty website. However, 45% of consumers expect high-end design to be present in all marketing channels, which goes back to brand consistency.
14. A consumer needs to interact with a brand 5 to 7 times to remember it.
Regarding brand awareness, customers will usually need to interact with a brand 5 to 7 times before they remember it. This, again, circles back to brand consistency, which is proven to increase brand awareness.
15. A total of 73% of customers love a brand that has excellent customer service.
Statistics on branding also show that 73% of customers love a brand that can offer excellent customer service. This number shows that branding goes beyond a logo and a pretty website. It’s also related to other elements, including the support teams and the service they provide.
16. Brand loyalty is worth 10x more than a single purchase.
Registering a purchase from a new customer is great, but focusing on getting that new customer back soon is better. Based on the latest data, brand loyalty is worth 10x more than that one purchase.
Personal Branding Statistics
Branding used to be considered only a company’s job. However, today, employees should also focus on creating their personal brand. It can benefit the organization they work at and their online reputation.
17. On average, employees have 10x more followers than the company’s social media profiles.
The rule says that a human purchases from another human, not a company. This can be the reason that the organization’s employees have 10x more followers than the company’s social media profiles, social media brand awareness statistics point.
18. What’s more, employees’ social media activities convert 7x more frequently than other accounts.
When the company is successful in its branding efforts, the brand’s vision is also passed to the employees. Besides having more followers on social media, employees are also 7x more likely to convert than other leads. Sales reps who use social media for promotion outsell 78% of their peers, brand recognition statistics show.
19. Around 92% of people believe recommendations from individuals.
This could be another reason employees are more successful in social media activities compared to a company’s profile. A total of 91% of people are more likely to trust the recommendation of individuals, even if they don’t know them, over brands.
20. A total of 85% of US recruiters claim that an employee’s online reputation affects their hiring decision.
According to personal branding facts, the employee’s online reputation influences the hiring decision of about 85% of US recruiters. So much so that 70% of US recruiters rejected candidates solely based on the information they found online.
21. Brand messages are re-shared 24x more when they’re distributed by the employee and not the company.
Customers are so trustworthy in personal brands that they’ll re-share the content 24x more when it’s posted by the employee and not the company. This only shows the power of a personal brand.
B2B Branding Statistics
B2C companies are already familiar with the importance of brands. However, it seems that less than 10% of B2B organizations are trying to boost brand awareness.
22. The top area of spending for B2B marketing in 2020 was website development.
Beautiful and functional websites are also crucial for B2B brand awareness, visibility, and credibility. This is why the top spending area of B2B marketing budgets, a total of 51% in 2020, is related to website development, B2B brand awareness statistics show.
23. Instagram saw a 30% year-over-year increase in B2B marketing in 2020.
When it was first launched, Instagram was used to share images. Later on, it got occupied by influencers looking to earn from sponsors. Recently, Instagram saw a 30% increase in B2B marketers, reaching a total of 60%. For comparison, LinkedIn ranks first, with 86% of B2B marketers using it for promotions.
24. A total of 74% of marketers agree that influencing is important for B2B marketing.
Regardless, according to B2B brand identity statistics, 74% of marketers in B2B industries agree that influencing is still crucial for marketing. Using influencers improves customer relations; 84% of marketers also believe it increases brand awareness.
25. What’s more, 96% of marketers agree that influencing is successful in B2B marketing.
Additionally, 96% of marketers claim that influencers made their marketing strategies successful. Some of the most important activities involve content creation, promotions, and event participation.
26. Branding is very consistent in about 10% of B2B companies.
Company branding facts show that less than 10% of B2B companies focus on brand consistency. While this is bad for those organizations, it means there’s still space to create a unique B2B business brand on the market.
27. A total of 82% of investors believe name recognition is an important factor that helps them decide where to invest.
When it comes to the B2B industry, investors are usually keen on parking their money in legit organizations. This is why 82% of investors believe that name recognition is crucial when considering where to invest.
Branding facts show that brand awareness is crucial for the success of the business, regardless of the industry. Still, it’s more than just colors on a logo. The brand is also the emotion that a customer feels when they come back to the website, knowing they’ll receive top-notch support if necessary.
The brand is feeling valued and appreciated as a customer. Brand sparks the need to share the stories on social media and invite others to visit the website or a company. Finally, with all that, the brand is what separates one organization from another and helps keep the loyal base of people who will recommend the business to others and increase revenue.
What branding means?
Branding can be defined as the act of giving a company or a business a specific design or symbol in order to advertise its products and services. Still, the idea of branding is often misunderstood.
Today, branding goes beyond just the color of a website and the logo. It expands all the way to social media and includes the company’s voice and tone, patterns of familiarity, reassurance among customers, personalization, attention to detail, and much more. Overall, branding a business also means making the customers feel appreciated.
What is the main purpose of branding?
The primary purpose of a brand is to provide high returns. However, a properly branded business doesn’t achieve this only via ads. With the right branding strategy, companies develop trust among the consumers and create loyalty.
With the proper branding and marketing done across platforms and multiple channels, the business gets to keep existing customers and obtain new ones. Additionally, branding sets one company apart from its competition and creates a unique business identity.
Does branding increase revenue?
In its essence, branding defines a business and helps build deep connections with consumers. It’s present in all marketing channels, including social media and advertisement. Since branding helps with retaining customers, it has a positive effect on the increase of ROI.
What’s more important, a strong brand identity increases customer loyalty, and one loyal customer beats several new purchases, according to branding facts.